The Client

This client is one of the leaders in the finance industry offering business loans to small and mid-sized businesses. Before using MailClickConvert, their primary marketing strategies for lead generation include Google PPC, Facebook advertisements and other paid media.

Needs & Challenges

The finance industry is known to be extremely competitive and as the competition started to get tougher, it was no longer viable for our client to continue to invest further in such efforts. It was getting too expensive to maintain and difficult to justify ROI. With the rising cost of paid advertisements, the client knew the answer for their growth problem was in email marketing. They reached out to MailClickConvert looking to try bulk email marketing for the first time.

Download the Full Story

Find out the strategies and tools used to contribute in the success of the campaign based on the needs and challenges of the client.

Fill out the form and read the full story.